I build digital products for the financial services sector, believing in co-creating with users and business stakeholders to bring user-centric solutions from 0 to 1. Previously, I designed interactions between people and buildings—now, I design meaningful interactions between users and software.
The Private Investment Platform is a self-service platform providing clients with access to a diversified range of private equity and private market deals. Geared towards sophisticated clients, the platform empowers them to view available offerings and relevant deal information.
Know Your Money is an asset aggregation tool designed to reconcile traditional investments with alternative assets, such as real estate and digital assets. By integrating data from various third-party providers, it offers clients a comprehensive view of their wealth while ensuring the bank remains at the center of the clients' lives.
The topic illustrates the evolution of various internal products since the mainstream launch and adoption of generative AI tools and large language models like OpenAI's ChatGPT.
Analysing the landscape and market to identify new opportunities for the products and solutions.
Passion for transforming real problems into simple, user-friendly solutions that are accessible to everyone. I graduated from National University of Singapore with a degree in Architecture. My transition into product design was fuelled by my enthusiasm for creating digital products. I find joy in collaborating with users and applying a user-centric approach to design. When I am not on Figma, you can find me at the gym or playing golf.
Design is about collaboration. I work with diverse teams across various functions to identify pain points and opportunities. I help to translate insights into a product vision aimed at creating an enhanced experience. Here is a glimpse of some of the design thinking workshops I have led, including discovery sprints, co-creation sessions, customer journey mapping, and more.
Mapping the end-to-end process of existing processes to identify usability gaps and recommending solutions to improve efficiency.
Mapping the scattered information architecture of decentralised websites and portals, with the objective of consolidating the findings into actionable recommendations.
