Back to home
Back to home

Know Your Money

Know Your Money is an asset aggregation tool designed to reconcile traditional investments with alternative assets, such as real estate and digital assets. By integrating data from various third-party providers, it offers clients a comprehensive view of their wealth while ensuring the bank remains at the center of the clients' lives.

Platform

Mobile App

scope of work

Redesign and Implementation of Design System

Duration

May 2023, 4 Months

Overview

The number of High Net Worth Individuals (HNWI) holding diverse asset classes is increasing globally, leading to clients having a fragmented understanding of their total assets across multiple platforms.

Know Your Money offers clients a holistic view of their assets by consolidating traditional assets and alternative investments under a personalised platform, enabling both clients and relationship managers to have a clear overview of the entire portfolio.

goals

Create a platform for users to add and view various types of assets and provide an overall view of their portfolio beyond traditional investments.

Outcomes

A mobile app integrated with the current E-banking platform, launched directly to clients.

User research

I joined the project after the initial user research and ideation had already been completed, but here is how it came about.

A global survey with 5000 clients was conducted.

Research

In the global client survey, it was found that clients wanted enhanced E-banking and online trading services so they can be more closely served. They wanted high-quality digital touch points with easy access via the bank’s digital services.

opportunity

Through further research and workshops, the opportunity to create a digital-first, hybrid service model for clients with an efficient access to human expertise came about. This will be done in a 3 phase-gated process, with each stage having its own core functionality.

Solution

Alternative asset aggregator — aggregation of total assets with range-based net worth and breakdown according to categories, allowing users to have a holistic view of their entire portfolio through a dashboard.

Adopting the design system

Headers

Headers provide way-finding and help users identify the purpose or function of a page (e.g., ‘Dashboard’ or ‘Add New Asset | Real Estate’). Maintaining a consistent header layout across different asset types ensures uniformity.

Varying text sizes help draw attention to key information, such as asset values or performance changes.

Tabs

A two-tiered tab system enhances information hierarchy by introducing multiple levels of navigation, helping users access and understand content more efficiently.

The top-level tabs categorises broad sections or themes, while the second-level tabs break these categories into more specific content areas.

Dropdowns & Input Fields

Input fields with data validation and unique error messages help users identify errors more easily. Certain fields, such as those for postal codes, are restricted to numeric inputs using the number pad.

Creating new flows & components

As the addition of new assets were not available in the current E-banking, we had to create new flows for adding assets.

Searches

This included a way to search for real estate via key information like postal codes, property type, block and unit.

In order to track the performance of the real estate, users also had to indicate the price of which they purchased the property.

Camera Scanning

A new feature utilises the native camera to capture images and apply computer vision to identify physical assets such as watches, wines, and cars. The system can automatically recognise the model, make, and name of the asset, with a value estimation provided by various databases.

A machine learning algorithm continuously enhances the platform’s search functionality, ensuring ongoing improvements.

Outcomes
5
new asset types

Users can add new asset types — Real estate, digital assets, collectibles such as watches, wines and cars.

73%
said it will help them make better investment decisions

Relationship managers and clients interviewed said that by having a more holistic view of their assets, they can make better investment decisions.

Other Projects

Private Investment Platform

The Private Investment Platform is a self-service platform providing clients with access to a diversified range of private equity and private market deals. Geared towards sophisticated clients, the platform empowers them to view available offerings and relevant deal information.

Platform:
Responsive web app
scope of work:
end-to-end design
Duration:
june 2022, 5 months

Generative AI

The topic illustrates the evolution of various internal products since the mainstream launch and adoption of generative AI tools and large language models like OpenAI's ChatGPT.

Platform:
Responsive web apps
scope of work:
end-to-end design
Duration:
June 2023, ongoing

Please reach out for detailed case studies