About/CV
Case study —
Know Your Money
( Overview )
Know Your Money is an asset aggregation tool designed to facilitate the end-to-end delivery of an extensive product offering. It connects diverse assets by onboarding partners to create an ecosystem for reconciling traditional assets and alternative investments. This provides clients with a comprehensive view of all their assets while keeping the bank at the centre of our clients’ lives.
( Scope )
Worked alongside a team of software developers and data scientists to explore technical feasibility and translating capabilities into design. Alpha and beta development and testing with clients.
( Role )
Role: Product Designer
May 2023 - Ongoing
Know Your Money (KyM): An Overview
The number of High Net Worth Individuals (HNWI) holding diverse asset classes is increasing globally, leading to clients having a fragmented understanding of their total assets across multiple platforms. Know Your Money offers clients a holistic view of their assets and facilitates access to an expanded digital-only product offering. The first step in creating this ecosystem is to consolidate traditional assets and alternative investments under a personalised platform, enabling both clients and relationship managers to have a clear overview of the portfolio.
Improving Digital Services
Research Insights
In a global client survey with 5,000 client responses, clients are asking for
“enhanced e-banking and online trading”
so they can be more closely served and have easy access via the bank’s digital services. The survey found clients positively associated the bank with a strong focus on the needs of High Net Worth Individuals (HNWI), stressing the importance of
“high-quality digital touchpoints”.
Roadmap
The goal of the platform is to create a digital-first, hybrid service model for clients with an efficient access to human expertise. This will be done in a 3 phase-gated process, with each stage having its own core functionality. This ensures that user experience and technical feasibilities can be better managed.  Key metrics will be monitored to ensure enhancements in the bank’s digital channels and capabilities.
KyM 1.0
Asset Aggregator
Tracking of client’s investments - Combined view of core bankable assets and non-bankable assets, insights on portfolio, family view
KyM 2.0
Prediction
Planning client’s financial future - Prediction function with personalised goal setting, tracking progress in real-time
KyM 3.0
Marketplace
Offering financial services better suited for client’s needs - 3rd party services distribution, single interface to access multitude of products
KyM 1.0
Asset Aggregator - Alpha & Beta
Dashboard
The dashboard aggregates total assets with range-based net worth and breakdown according to categories, allowing users to have a holistic view of their portfolio
19
User testing sessions conducted
80%
of Relationship Managers and clients are receptive towards the aggregated asset dashboard
90%
willing to share their data with 3rd party providers to ensure convenience
Real Estate
Real estate is an alternative asset that could potentially take up a large portion of the portfolio. 3rd party APIs to connect to real estate databases allows the platform to pull up-to-date real estate prices. They also allow users to automatically search for their properties simply by using their postal codes.
Digital Assets
Users can connect their digital exchanges and digital wallets for a live update of their digital asset portfolio. Connectivity with pricing APIs allows for real-time performance to be tracked.
Rare Collectibles
Rare collectibles such as luxury cars, expensive watches and even wine collections can add up in value. Users can scan or upload photos to automatically identify the model, make and name of their collectibles with a value estimation provided by various databases. A machine learning algorithm ensures that the platform is constantly improving its search functionality.
( Design System )
Principles
Technology changes, but the key value – ‘True connections with clients’ never change.
Our brand story ‘True Connections’ explains our vision, beliefs, and why clients works with us. It captures the essence of who we are.
Keywords : Trust / Integrity / Passion / Personal / Care / Excellence / Clarity / Empathetic / Committed
Colour & Typography
Typography is the strategy for visual hierarchy. It is the key to leading the whole user interface. If typography can solve the design problem, we will not involve colours. The shape is on the 3rd level. The strategy is from top to bottom.
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